Intelligent life once existed...
...in 3 million political emails. We wrote them, we sent them, and we studied them like the political email archaeologists we are, and built an engine that writes emails proven to win.
Most campaigns send email blind. They guess at subject lines. They write too much. They blast too many people. And they wonder why nobody opens their email.
We spent a decade figuring out what actually works.
Buried in the bones of campaigns past — city council races, assembly fights, sheriff elections, school board battles — is a fossilized record of what gets voters to open, click, and act. Every subject line tested. Every send measured. Every click preserved in stone.
Votersaurus unearthed it all. These archaeological artifacts are your campaign's secret weapon — and now Votersaurus writes your emails with the hard-won intelligence of 348 California campaigns, so you don't have to learn the hard way.
What 3 Million Emails Taught Us
Shorter subjects win.
Subjects under 40 characters consistently outperform. Every character you add dilutes urgency. Say less, get opened more.
Short emails get 3x more clicks.
Voters don't read essays. Emails under 150 words drive nearly 3x the click-through rate. One message. One link. Done.
Urgency works. Every time.
Words like "last chance," "deadline," and "today" consistently lift open rates. Not by guessing — by measuring across hundreds of campaigns.
Targeted beats massive.
Mid-size sends (1K-5K voters) dramatically outperform large blasts. The data is overwhelming: targeted, right-sized audiences crush spray-and-pray.
Hall of Fame Subject Lines
Our top-performing subject lines — the ones voters actually opened. Available to Votersaurus customers.
Sign up to see which subject lines crushed it — and let Votersaurus write yours.
Get Started FreeSend blind, or send smart.
Every email Votersaurus writes is informed by a decade of real political campaign data. Not marketing theory. Not generic templates. Real results from real California races — city council to state senate.
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